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Decoding GA4 & SEO Best Practices For Publishers

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Vahe Arabian

Founder | State of Digital Publishing

Vahe is a 15-year veteran SEO & Content strategist for publishers, and an explorer of digital media and technology trends.

Shashank Mudgal

Associate Director, Publisher Development, AdPushup

Shashank is experienced in analytics tools such as SAS, R, and Excel. Shashank also has experience in statistical analysis, descriptive statistics, data mining, predictive analytics using linear and logistic regression, segmentation, time series analysis, and sampling techniques.